What Is Beyond the Wave?
Conceptualized and produced by Swedish luxury lifestyle brand LELO, the movie Beyond the Wave follows one man’s journey in a post-apocalyptic world where men and women choose to live apart. A chance meeting with the young Noria sparks an unforgettable journey for Jacques, one that shows him the importance of understanding another’s perspective. On the surface it’s a love story in a post-apocalyptic landscape, but deeper than that, it’s a reminder on how to enrich relationships in an increasingly individualistic and divided world.
Realizing the Idea
The goal of Beyond the Wave is to encourage couples to connect with the story, and through the act of watching the movie itself show the richness of different perspectives. That’s also the thinking behind the interactive PlayTogether™ experience – by bringing couples closer, physically and emotionally, the trailer becomes a catalyst for a rich, shared experience that’s fun and completely unique: the act of becoming a part of the journey together overtakes the action itself.